Mood Board

Permission request to Atlantic records

Music Directors

Gareth Weedon
James Lark
Micheal Lovelock
Xander Jaymes Le Petit
Mattias Eskilsson

Music Video Genre Research

Ed Sheeran's genre is Folk/Acoustic.

Acoustic music comprises music that solely or primarily uses instruments which produce sound through entirely acoustic means, as opposed to electric or electronic means. The retronym "acoustic music" appeared after the advent of electric instruments, such as the electric guitar, electric violin, electric organ and synthesizer.

Folk music includes both traditional music and the genre that evolved from it during the 20th century folk revival. The term originated in the 19th century but is often applied to music that is older than that. Certain types of folk music are also called world music.

I think Ed Sheeran's music suits the folk/acoustic genre.

Star Images in Music Videos

Star image in videos is what help the videos sell by having a famous star which people aspire to feature in the video. E.g. Madonna, Brintey Spears and Lady Gaga, these are all huge worldwide figures who have built a reputation and brand for themselves which helps advertise the video as people want to see them in it. For example Justin Beiber - Baby, this has become one of the most watched music videos and video by itself on youtube gathering nearly 800 million views.

Audience Feedback

After recieving feedback from the audience who we presented our intial ideas to we have come to the decision it would be best to choose the song Drunk by Ed Sheeran, this was the most preferred idea by the audience as it shows in the pie chart. The information was collect after we told each member of the audience to vote for their favourite idea and which one seemed the most stable and well put together. Some of the questions asked after the presentation were:
Q: 'What is the video going to precisley consist of?'
A: 'We have planned a few ideas but we are going to go with a narrative of where thye main character who in our case is going to be Dom, will have central focus the whole way through the film. He will have an argument with his girlfriend where we will see it through his point of view to make more of an impact and will introduce more diverse camera angles. We will then incorporate morediverse shots of the main character sitting on a bench and going through town with a blurry view to see liufe through his eyes, this will really capture the audience.'
Q:'What made you pick the song drunk?'
A: 'We all like the song and all decided that it would be easy to interprett ourselves and easy to create as we seemed to all come out with the most ideas for this song specifically'
Q: 'How are you going to get different locations if you choose Travellers Chant?'
A: ' We thought ahead before the school year started and got shots of a couple of our group members flying abroad on a plane and a sunset in a different country which would really go well with the song, as for the train and the car ideas they will easy to do locally.'

Our Target Audience

Our target audience would be some what a
resemblance of the following picture. We believe that the audience is going to fall between the age groups of 15-19 year's old of both gender but mainly girls this is typically the audience of popular acoustic songs, also the emotional connection of the video will appeal stronger with girls. Typically British people would enjoy this type of music. They would wear quite casual and indie/retro clothes for their style of fashion. Some religions may be quite offended by our choice of song, so our target audience would be non religious (to some extent). Our target audience is typically heterosexual.

Ed Sheeran-Drunk Lyrics

I wanna be drunk when I wake up
On the right side of the wrong bed
And every excuse I made up
Tell you the truth I hate
What didn't kill me
It never made me stronger at all.
Love will scar your make-up lip sticks to me
So now I'll maybe leave back there
I'm sat here wishing I was sober
I know I'll never hold you like I used to.

But our house gets cold when you cut the heating
Without you to hold I'll be freezing
Can't rely on my heart to beat it
'Cause you take part of it every evening
Take words out of my mouth just from breathing
Replace with phrases like when you're leaving me.

Should I, should I?
Maybe I'll get drunk again
I'll be drunk again
I'll be drunk again
To feel a little love
[ Lyrics from: http://www.lyricsfreak.com/e/ed+sheeran/drunk_20983412.html ]
I wanna hold your heart in both hands
I'll watch it fizzle at the bottom of a Coke can
And I've got no plans for the weekend
So shall we speak then
Keep it between friends
Though I know you'll never love me like you used to.

There maybe other people like us
You see the flicker of the clip when they light up
Flames just create us, burns don't heal like before
You don't hold me anymore.

On cold days Coldplay's out like the band's the name
I know I can't heal things with a hand shake
You know I can't change as I began saying
You cut me wide open like landscape
Open bottles of beer but never champagne
We'll applaud you with the sound that my hands make.

Should I, should I?
Maybe I'll get drunk again
I'll be drunk again
I'll be drunk again
To feel a little love.

All by myself
I'm here again
All by myself
You know I'll never change
All by myself
All by myself
I'm just drunk again
I'll be drunk again
I'll be drunk again
To feel a little love

Artist research-Ed Sheeran

Edward Christopher "Ed" Sheeran (born 17 February 1991) is an English singer, songwriter, and producer. Born in Halifax, before moving to Framlingham, he learned to play guitar and started writing songs at a young age. He began recording in 2005 and moved to London in 2008 to pursue a music career. In 2009, inspired by James Morrison, he played 312 gigs. In early 2011, he released his eighth independent extended play, No. 5 Collaborations Project; with it, Sheeran gained mainstream attention. Three months later, Sheeran was signed to Asylum / Atlantic Records.

Music Label and Brand Research

A record label is a brand and a trademark associated with the marketing of music recordings and music videos.
Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion, and enforcement of copyright protection of sound recordings and music videos; conducts talent scouting and development of new artists and maintains contracts with recording artists and their managers. The term "record label" derives from the circular label in the center of a vinyl record which prominently displays the manufacturer's name, along with other information.
For one of our favourite ideas Ed sheeran's - Drunk, his record labels are Atlantic Records and Asylum Record they are both big american record labels which fit in to the genre of Ed Sheerans music.These record labels are just subsidies of larger buiness groups the third largest business group and family of record labels in the recording industry.

The History of the Music Video

 The origins of music videos date back much further, they came into prominence in the 1980s, when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film".
Music videos use a wide range of styles of film making techniques, including animation live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation and live action. Many music videos do not interpret images from the song's lyrics, making it less literal than expected. Other music videos may be without a set concept, being merely a filmed version of the song's live performance.

Ideas Prezi

Chosen Choice-Ed Sheeran-Drunk

we have decided to use Ed Sheerans song Drunk. It has a nice theme to work with. we are going to portray the video with a main character who has had a bad break up and is lonely and upset about it.We are going to use alchohol as the thing that gets the main character through the video. with an ending that shows him what he is missing out on because they broke up.

New Idea-Loveable Rogues-Honest

this is another fairly weak idea that we could transform into a music video. we would base it around a theme from the song and try to suit it as best as we can. the idea of using a ukalale and guitar would be good to work with.

New Idea-Jamie T- sticks and stones

for this idea we would like to base a video around one of jamie T's songs. is an upbeat song that would be good to do a video to. its not our strongest idea just one to think about.

New idea- Ed Sheeran-Drunk

another idea we have is based on one of Ed Sheerans songs. we woulb like to base the video on a bad break up with a girlfriend and how the main actor would react to this by getting drunk and doing random things beacause he is annoyed they have broke up. this is our strongest idea so far

New Idea-Rizzle Kicks-Travellers Chant

we have come up with one idea which we are working towards developing. we want to use travellers chant by rizzle kicks to create a music video around. the theme will be to focus on the traveling aspect so that the video and the song syncronize well together.