Conventions of a Music Video - Pop

Pop – The Wanted – Glad you came
§  Party atmosphere
§  Sun, beach, holidays, boat -fun
§  Flirting
§  Shades, bikinis
§  Quick paced shots from clip to clip
§  Typical summer pop song
§  Jeans and t shirts, not smart clothing
§  Abroad

This song and video are an example of a typical summer/holiday pop anthem, which is instantly shown by the shooting being in a foreign country on a beach and around a pool. The video shows the band and others having fun, mucking around and is not too serious which is a stereotype of pop as it is meant to be fun and upbeat. The party atmosphere throughout the video also represents this. The clothes worn support the stereotype with bikinis which obviously would be worn on holidays and also jeans and t shirts rather than suits that may be worn in RnB videos to again represent the relaxed, fun atmosphere. The quick paced shots show there is a lot going on and a lot of action which is stereotypical of a pop video.
Party atmosphere 







A shot of the whole band 







Having fun on boat/ expensive 







Sea and sun scene