Evaluation Question 2

Q2. How effective is the combination of your main product and ancillary texts? 

I believe that the combination of our main Production (Music Video) and our ancillary texts (website and DigiPak)have both been very effective and successful because they all have similarities and a relationship. Each of our media texts are linked together! For both the DigiPak and Website we have used screenshots from our main production (Music Video). In these screenshots we have included the characters from the music video,  this is effective because as an audience, the ancillary texts offer more advertisement of the main product. Unlike the Music video, and even the website, a DigiPak can be read/seen, passed through other audiences, such as family and friends. The website also is very effective because it offers more information on the band/artist, for example new music coming out, tours, interviews or simply pictures of events and concerts. In the society we live in, when we like a media product we tend to want to know more about the background it came from. For example if someone hears the song they will want to watch the music video, and then from there they will be able to access the website of the band/artist and then from there they can order albums, singles and DigiPaks.          

This is a screen grab of the inside panels of our DigiPak and the main screen of our website. They are similar because they follow a similar theme of have the same background with the wall. Also we have incorporated the same props, we have got the guitar which also features in our music video and so does the alcohol. This is effective because it links all our music video production and the ancillary tasks together.   

We researched into other websites and digipaks to help us make ours, this was useful because it helped show us that most DigiPaks incorporate a common theme, whether it be colour theme (we used black and white in our video and for our DigiPak), or it could be Props, like what we have used. Due to us looking into similar products it enabled us to understand what is effective for these construction processes.

The common theme that can distinguish our products is the incorporation of the black and white colour scheme and also the props which we included, which all come together and link with the music video (main Production) and the DigiPak and Website (ancillary tasks).