Evaluation Question 1

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
This is our answer to evaluation question 1 in the form of a Prezi presentation.

Website Research - The Process of their Construction

Websites have many functions and can be used in various fashions; a website can be apersonal website, a commercial website, a government website or a nonprofit organizationwebsite. Websites can be the work of an individual, a business or other organization, and are typically dedicated to a particular topic or purpose. Any website can contain a hyperlink to any other website, so the distinction between individual sites, as perceived by the user, can be blurred.

Websites are written in, or dynamically converted to, HTML (Hyper Text Markup Language) and are accessed using a software interface classified as a user agent. Web pages can be viewed or otherwise accessed from a range of computer-based and Internet-enabled devices of various sizes, including desktop computers, laptops, PDAs and cell phones.

A website is hosted on a computer system known as a web server, also called an HTTP server. These terms can also refer to the software that runs on these systems which retrieves and delivers the web pages in response to requests from the website's users.

Construction of a website

1)  Template Stage - An accepted template is the blueprint for building the website. The look and feel of the website is designed from this template. This is the first stage of the construction of a website.

2)   Build Stage - This part of the process may last a week or two, or a month or more depending on the complexity of the website. This is the stage where they start putting together features of the website after the template is made. This is the second stage of the construction of a website.

3)   Move-in-stage - The website programming is finished after the “Build” stage. So now the owners of the website can add more features to finish of the website, eg photos. This is the final stage of the construction of a website.

Digi-Pack Research - The Process of their Construction

The CD DigiPak is a modern, stylish alternative to the standard CD duel Case. CD Digipaks are a custom printed card packaging that can hold one or more CDs which are held in place with plastic trays (CD flexi trays) which are glued into the Digipak.

CD DigiPaks are especially popular in the music industry for CD albums as well as multiple CD disc sets. CD Digipaks give a product an expensive professional look and feel, especially when well-designed CD artwork is combined with clever use of specialist print.

Digipaks were originally only seen as limited edition or specialist CD products however improvements in CD production and CD packaging printing techniques has meant that this sleek CD packaging solution is now available at much lower quantities and at much lower prices.

Also CD Digipaks are made out of card stock (with recycled card options available). The most common CD Digipaks is the 4 panel Digipak which opens like a book. However 6 panel CD Dipipaks are also very popular, providing a larger canvas for CD artwork and text information about the CD, our production digi-pak is a 6 panelled one. 8 panel and even 10 panel CD Digipaks are also available.

Unlike CD duel Cases Digipak-style packaging is made from cardboard and as such can be considered less resistant to wear than CD duel cases. Disc Factory minimise this issue by applying a protective gloss or matt varnish to all CD Digipak packaging as standard, thematt lamination finish (a process in which we add a thin transparent plastic film to the surface of card packaging) as this extra plastic coating gives the CD Digipak even more rigidity, providing not only increased longevity, but also making the treated surfaces water resistant too. Matt Lamination also has the added benefit of giving the finished surface of the digipak a soft finish that is really smooth to the touch.

Disc Factory’s also offer DVD DigiPaks. These are constructed in exactly the same was as a CD DigiPak but whereas the CD DigiPak has the dimensions of a standard CD case theDVD DigiPak is a similar size to a normal amaray style DVD case.

Ed Sheeran Digipak

This is our final version of the completed Digipak. We have incorporated a lot of the ideas we have used in the music video. We have used the black and white theme to make it match with the video. We have also used pictures of the actual props that we used in the music video. As an added feature we have put the lyrics to the main parts of the song we used on the inside of the case. This Digipak is a good representation of our music video and we feel the two go well together. To make the Digipak look as real as possible we have added the other songs from his album to the back of the case and we have even put the name of the singer and the album name on the spine of the case.

Our Final Music Video

This is our completed music video, it has taken a lot of time and effort to create, however we do feel it has been a very enjoyable experience as a group and we have all learnt something from this exercise. The music video shows that not all relationships work out and that you need to move on when it doesn't  this music video is about how one guy made a mistake with his girlfriend which meant he lost her for good, there are scenes when he is thinking back to how they used to be, and scenes of him on his own drinking to try and overcome this pain. This is the official music video for Ed Sheeran-Drunk by NeonCloud Productions.                        

The Website

The website was made on weebly.com we found the software easy to use and did not take long for us to understand how it works. The website is simple and clear to understand with the separate links leading to different webpages. The opening picture is one from our Digipak and is of all of the characters in the production. As we are called 'Neon Cloud Productions' we have used the neon colour for the separate page links.

http://neoncloudproductions.weebly.com/ This is the link to our website.

Organisations of Actors, Cameras, Locations and Props

Actors

There are 4 charcaters in our music video; Dom clarke, Morgan Hunter, Adam Lomas and Rob Pinto. Dom is the main charcater the whole piece is about his life and how he copes with the trouble sof a relationship by drinking. It shows past and present, the good times with his girlfriend and the argument and then the continual drinking before. He is dressed like yourt average teenager in casual everyday clothing, this makes the situation and stroy seem more realistic and can relate to our target audience. he uses alchol, is a pain relief to hel;p him cope with his break up, we know he doesnt like the thought of it though as he smashes the bottle furiously in one part to show he no longer whats to be dependant on it.

 Roberto is Dom's friend in the pub at the video he almost intises Dom to drink alchol by buying him drinks by the time he arrives. He will feel under pressre to drink. He recieves a text to go pub, we know the friend is their to try to cheer him up and make all his worries go away temporarily. It is the only part in the film we see him being happy.

Morgan is Dom's ex-girlfriend she appears near the end of the film, we see him reminscing about happy times with her for example this shot of them smiling on a bridge. We have put these scenes in black and white as they are the past and he is remembering them, symbolising his thoughts. She is also dressed like a typical teenager in casual clothes.


Adam Lomas is the narrative in the music video we see him appear right at the beginning and around dom when he is drinking, the purpose is so he is telling the stroy as if it really happened to him, this situation that is being portrayed. He plays the guitar in time with the music so it seems as if he is telling a story. He is also dressed in very casual clothing to match the rest of the characters makes him blend in and seem as though he is just one of them. He witnesses the situation happening to Dom.

Locations

In our music video we have several locations mainly revolved around Dom's house.This is where we seem drinking and waking up it is an iconic location throughout the whole video. It is his on 'safe zone' whenever he is drunk and alone he just comes home and sits on the sofa or is in the kitchen. We have the harrier pub is another location, this is where he meets with his friends, it is obviously a great location to symbolise alcohol. We see Dom at his happiest here with his friends whilst he is drtinking and chatting, forgetting about his worries. Other locations are based outside near a lake and greenary, this is symnbolic of happy places which works well with his happy memories. Great location to portaray happiness and romance.

Costumes

The costumes all of the characters are casual and fashionable and typical clothes teenagers wear especially our target audience. They wear; hoodies, jeans, chinos, trainers, beanies etc. all look causal but not scruffy, showing a 'cool' look.

Props

The propse which we use in our video are shown on our digipak. These are the guitar, this is an important prop and we have many close ups of this, it symbolises our acoustic genre. It is also the instrument in the song so when adam plays it it goes with the song in the background. Alcohol was another important prop, this was used to show dom coping with his situation it is included in almost every seen with dome some with focus so we understand that it is important to him and plays a good role and how he is so dependant on it and it his way of getting through his problems. Another prop was a mobile phone, this was used for friends to communicate, the usal stereotypical way for teenagers. It was used to help change scenes from Dom's house to the Pub and to introduce the charcaters name.