Ed Sheeran Digipak

This is our final version of the completed Digipak. We have incorporated a lot of the ideas we have used in the music video. We have used the black and white theme to make it match with the video. We have also used pictures of the actual props that we used in the music video. As an added feature we have put the lyrics to the main parts of the song we used on the inside of the case. This Digipak is a good representation of our music video and we feel the two go well together. To make the Digipak look as real as possible we have added the other songs from his album to the back of the case and we have even put the name of the singer and the album name on the spine of the case.

Our Final Music Video

This is our completed music video, it has taken a lot of time and effort to create, however we do feel it has been a very enjoyable experience as a group and we have all learnt something from this exercise. The music video shows that not all relationships work out and that you need to move on when it doesn't  this music video is about how one guy made a mistake with his girlfriend which meant he lost her for good, there are scenes when he is thinking back to how they used to be, and scenes of him on his own drinking to try and overcome this pain. This is the official music video for Ed Sheeran-Drunk by NeonCloud Productions.                        

The Website

The website was made on weebly.com we found the software easy to use and did not take long for us to understand how it works. The website is simple and clear to understand with the separate links leading to different webpages. The opening picture is one from our Digipak and is of all of the characters in the production. As we are called 'Neon Cloud Productions' we have used the neon colour for the separate page links.

http://neoncloudproductions.weebly.com/ This is the link to our website.

Organisations of Actors, Cameras, Locations and Props

Actors

There are 4 charcaters in our music video; Dom clarke, Morgan Hunter, Adam Lomas and Rob Pinto. Dom is the main charcater the whole piece is about his life and how he copes with the trouble sof a relationship by drinking. It shows past and present, the good times with his girlfriend and the argument and then the continual drinking before. He is dressed like yourt average teenager in casual everyday clothing, this makes the situation and stroy seem more realistic and can relate to our target audience. he uses alchol, is a pain relief to hel;p him cope with his break up, we know he doesnt like the thought of it though as he smashes the bottle furiously in one part to show he no longer whats to be dependant on it.

 Roberto is Dom's friend in the pub at the video he almost intises Dom to drink alchol by buying him drinks by the time he arrives. He will feel under pressre to drink. He recieves a text to go pub, we know the friend is their to try to cheer him up and make all his worries go away temporarily. It is the only part in the film we see him being happy.

Morgan is Dom's ex-girlfriend she appears near the end of the film, we see him reminscing about happy times with her for example this shot of them smiling on a bridge. We have put these scenes in black and white as they are the past and he is remembering them, symbolising his thoughts. She is also dressed like a typical teenager in casual clothes.


Adam Lomas is the narrative in the music video we see him appear right at the beginning and around dom when he is drinking, the purpose is so he is telling the stroy as if it really happened to him, this situation that is being portrayed. He plays the guitar in time with the music so it seems as if he is telling a story. He is also dressed in very casual clothing to match the rest of the characters makes him blend in and seem as though he is just one of them. He witnesses the situation happening to Dom.

Locations

In our music video we have several locations mainly revolved around Dom's house.This is where we seem drinking and waking up it is an iconic location throughout the whole video. It is his on 'safe zone' whenever he is drunk and alone he just comes home and sits on the sofa or is in the kitchen. We have the harrier pub is another location, this is where he meets with his friends, it is obviously a great location to symbolise alcohol. We see Dom at his happiest here with his friends whilst he is drtinking and chatting, forgetting about his worries. Other locations are based outside near a lake and greenary, this is symnbolic of happy places which works well with his happy memories. Great location to portaray happiness and romance.

Costumes

The costumes all of the characters are casual and fashionable and typical clothes teenagers wear especially our target audience. They wear; hoodies, jeans, chinos, trainers, beanies etc. all look causal but not scruffy, showing a 'cool' look.

Props

The propse which we use in our video are shown on our digipak. These are the guitar, this is an important prop and we have many close ups of this, it symbolises our acoustic genre. It is also the instrument in the song so when adam plays it it goes with the song in the background. Alcohol was another important prop, this was used to show dom coping with his situation it is included in almost every seen with dome some with focus so we understand that it is important to him and plays a good role and how he is so dependant on it and it his way of getting through his problems. Another prop was a mobile phone, this was used for friends to communicate, the usal stereotypical way for teenagers. It was used to help change scenes from Dom's house to the Pub and to introduce the charcaters name.

Music Video Analysis - Bastille

This is a Bastille song called Flaws; it is of an alternative genre, something similar to our choice. I have chosen to analyse this music video as it is very different to many others I have previously done. It doesn't follow a specific story line and is a very quirky piece. Although what it does do is follow the pace of the music with its actions, as the music is slow, so is everything happening in the video. We see the main character sing along many times throughout the video but not the whole way, this has become a usual feature in music videos and something we would like to incorporate. The song its self is revolving relationship as is ours, we see him in arcades and enjoying times with girls who have masks on this relates to his lyrics, "flaws". We are going to use the idea of seeing the relationship in happy times and reverting back to our lyrics and title "drunk" as we see a constant occurrence of alcohol throughout the music video. Throughout the rest of the video there are many random parts of action which is enjoyable to watch, the main character and singer taking centre stage, which we also will try to replicate in our own piece.

easter holidays

during the easter holidays i managed to do alot of res4earch into new and existing music videos, i will post detailed analysis of a few of them later on. we only have two weeks left to finish everything and so far we are nealry finished most of the tasks, we just need to do some final detailing into them.

Conventions of a Music Video - Pop

Pop – The Wanted – Glad you came
§  Party atmosphere
§  Sun, beach, holidays, boat -fun
§  Flirting
§  Shades, bikinis
§  Quick paced shots from clip to clip
§  Typical summer pop song
§  Jeans and t shirts, not smart clothing
§  Abroad

This song and video are an example of a typical summer/holiday pop anthem, which is instantly shown by the shooting being in a foreign country on a beach and around a pool. The video shows the band and others having fun, mucking around and is not too serious which is a stereotype of pop as it is meant to be fun and upbeat. The party atmosphere throughout the video also represents this. The clothes worn support the stereotype with bikinis which obviously would be worn on holidays and also jeans and t shirts rather than suits that may be worn in RnB videos to again represent the relaxed, fun atmosphere. The quick paced shots show there is a lot going on and a lot of action which is stereotypical of a pop video.
Party atmosphere 







A shot of the whole band 







Having fun on boat/ expensive 







Sea and sun scene