Music Video Analysis - Bastille

This is a Bastille song called Flaws; it is of an alternative genre, something similar to our choice. I have chosen to analyse this music video as it is very different to many others I have previously done. It doesn't follow a specific story line and is a very quirky piece. Although what it does do is follow the pace of the music with its actions, as the music is slow, so is everything happening in the video. We see the main character sing along many times throughout the video but not the whole way, this has become a usual feature in music videos and something we would like to incorporate. The song its self is revolving relationship as is ours, we see him in arcades and enjoying times with girls who have masks on this relates to his lyrics, "flaws". We are going to use the idea of seeing the relationship in happy times and reverting back to our lyrics and title "drunk" as we see a constant occurrence of alcohol throughout the music video. Throughout the rest of the video there are many random parts of action which is enjoyable to watch, the main character and singer taking centre stage, which we also will try to replicate in our own piece.

easter holidays

during the easter holidays i managed to do alot of res4earch into new and existing music videos, i will post detailed analysis of a few of them later on. we only have two weeks left to finish everything and so far we are nealry finished most of the tasks, we just need to do some final detailing into them.

Conventions of a Music Video - Pop

Pop – The Wanted – Glad you came
§  Party atmosphere
§  Sun, beach, holidays, boat -fun
§  Flirting
§  Shades, bikinis
§  Quick paced shots from clip to clip
§  Typical summer pop song
§  Jeans and t shirts, not smart clothing
§  Abroad

This song and video are an example of a typical summer/holiday pop anthem, which is instantly shown by the shooting being in a foreign country on a beach and around a pool. The video shows the band and others having fun, mucking around and is not too serious which is a stereotype of pop as it is meant to be fun and upbeat. The party atmosphere throughout the video also represents this. The clothes worn support the stereotype with bikinis which obviously would be worn on holidays and also jeans and t shirts rather than suits that may be worn in RnB videos to again represent the relaxed, fun atmosphere. The quick paced shots show there is a lot going on and a lot of action which is stereotypical of a pop video.
Party atmosphere 







A shot of the whole band 







Having fun on boat/ expensive 







Sea and sun scene 



Code and Conventions of a Website Layout and Design

Layout and Design usability - Easy to use site with clear areas for navigation around the website. Grid System- Separate sections of a website to present information in small, easy to access segments. Centre of Page- Used for main content with navigation tools on the left and/or across the top of the page and links to more information on the right. Background and Font colour- Used to separate different types of information. Images- Used to illustrate as much as possible to add visual interest.

Music Video Analysis - Lightning Bolt

This is a music video by Jake Bugg he has a style of music we all enjoy and is similar to our chosen genre as it is acoustic. He is 18 years old so is the same age as our target audience. The music video consists of fast shots to keep with the music, it has old effects on it making it seem like a traditional film made a while ago giving it a very antique image. He narrates through the song as it refers back to him singing but also him walking through the streets as the story is being told. This is what we plan on doing as Adam tells the story of Dom's relationship situation. The shots are very random and switch constantly in time with the beat around different places, although it does keep a reoccurring theme of this, vintage feel with keeps the video interesting a fun to watch. Especially as it is not just focused on the singer which can be boring for the audience, we will use this technique when filming.

filming, coming to the end

we believe that we have got all the footage that we will need for our A2 project, we only have a small amount of editing to finish, the same goes for the digipack and website. All of these are nearly complete and will most defiantly be finished over Easter.

big issue

unfortunately we are having some difficulties with our actress who doesn't ever want to help us with the filming, as its now too late to change the actress so we just have to live with her being uncooperative.